Market research
Identify meaningful customer segments, emerging demand and competitive positioning. Turn findings into practical market priorities and sharper commercial decisions.
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Business Development
Business Development & Growth Systems for Better Pipeline
Digital Promotix: Strengthen customer targeting, qualification and follow-up so marketing activity connects to a manageable sales pipeline.
Qualified strategyTrustworthy contentConversion-focused execution
Free audit
SEE HOW YOUR BUSINESS EARNS, DELIVERS AND GROWS.
Select a model to trace the customer journey, online opportunity and the numbers worth tracking.
Growth pipeline
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TURN PROSPECTING INTO A MANAGED SYSTEM.
Connect market understanding, ideal customer profiles, prospect research and timely follow-up into one managed sales pipeline.
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Market
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ICP
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Prospects
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Follow Up
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Pipeline
BUSINESS DEVELOPMENT: SALES PIPELINE PLANNER
An input-based scenario. Expected revenue is not booked revenue or profit.
Your planning view
Adjust the inputs to explore your plan.
Improve qualification and follow-up before simply adding more prospects.
CHOOSE HOW THE PARTNERSHIP IS PAID.
The agreement defines the basis. These models produce different payouts even when revenue is the same.
| Model | Basis | What to agree |
|---|---|---|
| Revenue share | Qualifying revenue × agreed percentage | Collected or recognized revenue, refunds and period |
| Gross-profit share | Revenue less agreed direct costs | Direct cost definitions and reconciliation |
| Net-profit share | Profit after agreed expenses and reserve | Allowed overhead, reserve, losses and timing |
| Commission | Defined sale or completed action | Attribution, cancellations and payout trigger |
| Retainer + incentive | Fixed fee plus a stated performance payment | Scope, metric, baseline and maximum payment |
| Equity / dividends | Ownership rights and approved distribution | Ownership terms, governance and distribution rules |
FOLLOW THE MONEY FROM REVENUE TO SHARED PROFIT.
Change the illustrative amounts to see each calculation. Amounts use the same currency throughout. EBITDA is a profit measure; it is not cash flow.
Business development
BUILD THE COMMERCIAL PROCESS AROUND BETTER INFORMATION.
We help structure ideal customer profiles, lead sources, outreach paths, CRM stages and follow-up so teams can see where opportunities move or stall.
THE COMMERCIAL OPERATING SYSTEM
From signal to signed opportunity.
Connect research, qualification and follow-through so every opportunity has a clear next move.
01 / DISCOVERQualify the market signal
02 / QUALIFYMatch the right buyer
03 / ENGAGEDeliver relevant outreach
04 / PROGRESSOwn the next action
One pipeline. Clear ownership. Better decisions.
Commercial growth capabilities
BUILD A STRONGER BUSINESS DEVELOPMENT SYSTEM.
Connected research, outreach and measurement help your team move from potential opportunities to productive customer relationships.
ICP development
Define the industries, company profiles and buyer roles that are best aligned with your offer. Keep qualification consistent across teams and campaigns.
Call +1 845 404 1311Lead generation
Create repeatable ways to discover, evaluate and prioritize suitable prospects. Connect acquisition activity to a clear next sales action.
Call +1 845 404 1311Outreach strategy
Plan relevant outreach messages, timing and channel choices around real customer needs. Improve follow-ups without overwhelming the prospect.
Call +1 845 404 1311CRM process
Give every opportunity a clear owner, stage and next action. Make handoffs, notes and progress understandable for the entire team.
Call +1 845 404 1311Growth measurement
Review lead quality, conversion and pipeline movement using agreed definitions. Learn where the process improves and where it needs attention.
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Integrated growth
CONNECT BUSINESS DEVELOPMENT TO THE REST OF YOUR CUSTOMER JOURNEY.
Business Development works best when the offer, customer journey and measurement agree. We define the handoff to your marketing, website and sales teams before implementation.
From opportunity to repeatable pipeline
Business development needs more than a list of prospects. We connect targeting, positioning, outreach, qualification and follow-up into a measurable process.
ICP definition
Focus on the accounts most likely to need your offer. Use business fit, buying signals and relevant decision-makers to prioritize outreach consistently.
Call +1 845 404 1311Outreach system
Coordinate messaging, channels and follow-up timing across the team. Keep every prospect conversation relevant, documented and ready for the next action.
Call +1 845 404 1311Pipeline visibility
Track lead stages, next actions and conversion points in one place. Give sales and marketing teams a clear view of progress, ownership and bottlenecks.
Call +1 845 404 1311SALES ENABLEMENT ALIGNMENT
Lead generation performs better when the offer, qualification criteria, CRM stages and follow-up expectations are defined together. We make those hand-offs explicit so opportunities do not disappear between teams.
Business Development & Growth Systems
CONNECT POSITIONING, LEAD GENERATION, FOLLOW-UP AND MEASUREMENT INTO A REPEATABLE CLIENT-ACQUISITION PROCESS.
Marketing creates more value when the business has a clear ideal customer, offer, follow-up process and way to measure pipeline movement. Digital Promotix supports business development by connecting market research, lead generation, outreach support, conversion assets, CRM workflows and reporting around practical growth priorities.
What this service can include
- Market research
- ICP development
- B2B lead generation
- sales pipeline support
- outreach strategy
- CRM follow-up
- conversion assets and growth measurement.
TURN BUSINESS GROWTH INTO A MANAGED PROCESS
We review offer positioning, prospect priorities and follow-up ownership in the context of your audience, offer and customer journey. Before recommending changes, we agree the business outcome and the action customers should be able to complete. The priorities follow from that evidence rather than a fixed list of tactics.
Your team can share existing examples, customer questions and performance evidence so the scope reflects the business. The resulting plan should explain what needs to change, who will review it and how it connects to the next step in the customer journey.
What we review with your team
- The audience, offer and intended customer action.
- The current approach to offer positioning, prospect priorities and follow-up ownership.
- The access, content and approvals required for delivery.
- The evidence needed to review qualified opportunities, pipeline movement and sales feedback.
FREQUENTLY ASKED QUESTIONS
Answers to common questions about business development, pipeline planning and delivery.
01What can the work include?
Ideal customer and qualification criteria; Pipeline stages, ownership and follow-up workflow; Opportunity quality and revenue reporting.
02What should I share first?
Who is your ideal customer, and where does your sales pipeline lose momentum? We use your answers to define scope and priorities.
03How will progress be reviewed?
We agree the baseline, deliverables and review points before work begins. Improve qualification and follow-up before simply adding more prospects.